When this service is useful
For new products, unfamiliar audiences, or teams that need to replace assumptions with qualitative evidence.
What we work through
- Define the research questions and choose an appropriate interview or discovery format.
- Develop a discussion guide and participant criteria with the client.
- Conduct agreed research sessions and organize observations.
- Synthesize needs, recurring patterns, uncertainties, and design implications.
Agreed project outputs
The written proposal confirms which items are included and their level of detail.
- 01Research plan and discussion guide
- 02Audience needs and behavior synthesis
- 03Evidence-based opportunity areas and findings presentation
What we need from you
The product context, business questions, access to approved participants, and any relevant prior research. Recruitment, participant incentives, translation, and specialist tools are included only when quoted.
Scope and practical boundaries
Sample size, recruitment responsibilities, session length, recording permissions, and reporting depth are agreed before research starts. Findings describe the participants studied; they are not statistical promises about an entire market.
Review and next steps
Research can inform information architecture, user flows, requirements, and usability testing criteria.
We agree the review checkpoints and included revision rounds before work starts. New screens, features, or a change in an approved direction are discussed as a scope change before additional fees are incurred.